Bally really are one of the good old boys of the slot gaming world, they’ve been around since the late 1960’s and are traditionally based in the home of gambling – Las Vegas. In recent times this brand has seen something of a resurgence since its merger with SG interactive, bringing it into the same stable and umbrella of brands as other long term historic names such as Williams Interactive, better known as WMS and perennial UK favourites Barcrest of the pub fruit machine fame.

The other reason they are so popular right now is their long term investment in technology which has led to them becoming one of the leading and most respected providers of both casino based tech services and mobile gaming technology alike. Whilst this extra skills and talent reservoir has spurred Bally on, it is now also benefitting their stable mates, the improvements in WMS recent online offering shows clear Bally technologies influence.



Free Bally Slots (Click the pictures to play)

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Many of the innovations used in Bally’s Las Vegas casino games are now found in their burgeoning online slots catalogue too, with classics like Cash Spin and the Cash Wizard slot taking their place alongside the game series that the developer is best known for, that being the Quick Hit series of slots. They aren’t averse to the odd branded title or two either, both the massive feature film inspired Titanic slot and the TV show based Duck Dynasty slot games are produced in house.

One market where the company doesn’t quite have the same overall position it holds worldwide is in Western Europe, where industry frontrunners NetEnt still arguably lead the way. That isn’t to say that Bally aren’t making inroads into the market, especially in the UK, but they still have a little ways to go in many industry eyes. I think that they are closer than many think, especially given the added power and resources of their brand partners under the SG umbrella.

Going forward they will be one of many manufacturers keeping a wary eye on the situation with regulation in the US as it relates to online gaming, with their expertise and range putting them in an excellent position to lead the charge of any online gaming opportunities that arise. Given the current market leaders for US online gaming are RTG casinos, Bally are probably right in feeling that they could compete very well with them on a level playing field.